We are excited to unveil Protection International (PI)’s new visual identity!

We have worked to defend the right to defend human rights (RDHR) since 2007. Over the years, we have evolved and grown significantly, starting from just a few inspired activists with a vision to now a global organisation of nearly 100 staff. After 17 years, we felt our visual identity needed to evolve together with us and better represent what we have become.

Every day, human rights defenders (HRDs) around the globe continue to inspire us with their commitment and resilience, both as individuals and as collectives who defend human rights. To continue to support them, we have developed our Global Strategy Framework for the years 2024-2028. In the next five years, we are determined to making meaningful and positive impacts for the protection of HRDs, and building our collective strength and power to continue delivering on our long-term mission.

We have taken this opportunity to refresh our brand identity. Our refreshed logo aims to represent our dedication to the protection of HRDs with a collective approach, reflecting the dynamic interactions among and between communities of HRDs and their networks. Our fonts and colours have been refreshed as well. This is a statement of our renewed and strengthened commitment to the RDHR safely around the world.

PI stands for the right to defend human rights. By protecting human rights defenders, we are protecting your rights too.

We are delighted to share this new direction and look with you!